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International Workshop on Computational Advertising (WCA-2014)

Web advertising has gone a long way from its starts around 10 years ago. However, most of the ad content shown today brings little value to the users. Computational advertising is a new area that refers to finding the most relevant ads matching a particular context on the web. It is a scientific sub-discipline at the intersection of information retrieval, statistical modeling, machine learning, classification, optimization, microeconomics, large scale search and text analysis. The central challenge of computational advertising is to find the "best match" between a given user in a given context and a suitable advertisement.  

The International Workshop on Computational Advertising (WCA-2014) will bring together academic and industrial researchers and users to present and discuss the most recent innovations, trends, experiences and concerns in the areas of computational advertising. WCA-2014 is affiliated with Third International Conference on Advances in Computing, Communications and Informatics (ICACCI-2014), Delhi, India.

WCA-2014 invites prospective authors to submit their original and unpublished work that demonstrates current research in all areas of computational advertising and related areas. Authors should submit their papers online using EDAS. Unregistered authors should first create an account on EDAS to log on. Further guidelines for submission are posted at:

The workshop topics include, but are not limited to:​

  • Ad Personalization
  • Behavioral Targeting and Social Network Advertising
  • Bid Optimizing and Inventory Scoring
  • Collaborative Topic Modeling
  • Content Match
  • Contextual Advertising
  • Cross-channel Advertising
  • Data Mining for Internet Advertising
  • Data Representation and Optimization Challenges
  • Display Advertising
  • Forecasting User Visits
  • Fraud Detection in Ad Clicks
  • Graphical Advertisements
  • Influence and Homophily in Online Behavior
  • Information Retrieval and Web Mining
  • Inverse Regression
  • Large Scale Search Algorithms
  • Machine Learning for Computational Advertising
  • Marketplace and Economics
  • Measuring Advertising Effectiveness
  • Mobile Advertising
  • Multi-Relational Learning
  • Opinion Mining
  • Pattern Based Keyword Extraction
  • Privacy Protection
  • Psychological Advertising
  • Rank Aggregation
  • Real-time Bidding
  • Recommender Systems
  • Relational Click Prediction
  • Search Engine Marketing (SEM)
  • Social Media Advertising
  • Sponsored Search
  • Statistical Game Theory
  • Statistical Modeling of Social Networks
  • Targeted Advertising
All submissions will be thoroughly peer-reviewed by experts in the field based on originality, significance and clarity, only papers presenting novel research results or successful innovative applications are considered for publication in the conference proceedings. The accepted and presented papers will be published in the conference proceedings and submitted to IEEE Xplore as well as other Abstracting and Indexing (A&I) databases. Independently of the presentation type, all papers are included in the proceedings.​

Technical Program Committee

Alessandro Mantelero, Politecnico di Torino, Italy
Hamed Haddadi, Queen Mary, University of London, United Kingdom
Jie Wang, University of Massachusetts, USA
Khalil Ibrahimi, University of IBN Tofail, Morocco
Lea Skorin-Kapov, University of Zagreb, Croatia
Michal Wodczak,  Poznan University of Economics, Poland
Mohamad Aoude, Lebanese University, Lebanon
Mohamed-Ali Kaafar, INRIA France, France
Salvatore Distefano, Politecnico di Milano, Italy
Shin-Ming Cheng, National Taiwan University of Science and Technology, Taiwan
Song Xing, California State University, Los Angeles, USA
Thanh Nguyen, Ho Chi Minh City University of Technology - Vietnam, Vietnam
Wen Song, Chongqing Research Institute of China , P.R. China
Yuanzhang Xiao, University of California, Los Angeles, USA

Key Dates

 Paper Submission Ends

June 13, 2014

 Acceptance Notification

July 20, 2014

 Final Paper Deadline

August 20, 2014

 Author Registration Closes

August 22, 2014


24 – 27 September 2014







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